What is Web Anything.0?
Author: DMA
We've all heard the terms Web 1.0, 2.0, 3.0. So what do they mean - and more importantly, what do they mean to you as a business person?
Web 1.0 was about accessing content. This was the dawning of the Internet Age, and the revolution was digitized. Thanks to Netscape, your AOL account, Juno.com, etc., you could connect to the Internet and read information immediately. That information, however, could be published only by those who understood how to code and upload. Web 1.0 was a revolutionary but one-way street.
Web 2.0 was about interacting with content. Once new tools made it possible for users to start publishing their own content to the Internet, Web 2.0 was born. Videos were uploaded. Blogs were posted. Wikis were...pediaed. And Time declared "You" the person of the year for embracing the newly accessible World Wide Web and exploding it into billions of pages of content. Web 2.0 was a two-way street...with people driving all over the road.
Web 3.0 is about aggregating content. Have you counted your bookmarks lately? Done a Google search and gotten fewer than 20 pages of results? The free-for-all of the interactive online community generated a lot of content, but how do you wade through it all to find the specific content you want? Thanks to keywords, tags and feed-driven widgets, Web 3.0 is enabling users to park themselves in one space on the Internet, find the content they want and draw it directly down to where they are. Web 3.0 is like the parking lot of the world's biggest burger joint with car service. On skates. You stay nice and comfy in your car, and we bring your order to you.
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